Time is an illusion

ART DIRECTION, SET DESIGN, PHOTOGRAPHY

Series of photos for Chi and Chi featuring their Polygon-PG01 watch.

Inspired by the light and shade of 24 hours a day, Polygon conveys the subtle changes of light with a unique faceted case. Our images are set to complement and reinforce the concept, set amidst an array of polygonal wooden blocks, interplaying with sun light and shadows that showcase the shape of the watch.

Chi and Chi is a design studio established by two Hong Kongese brothers, creating contemporary timepieces with considered and cutting-edge design.