BLOCK PACKAGE REBRAND
COMEDY CENTRAL STAND-UP
WHAT WE DID: CONCEPT, CREATIVE DIRECTION, ART DIRECTION, DESIGN, ANIMATION, PRODUCTION & POST-PRODUCTION, OFF-AIR TEMPLATES, LOGO, GUIDELINES.
We’ve created a new identity for Comedy Central Stand-Up. This is the most valued property of the Latin American version of the network, and their idea was to avoid clichés such as microphone, spotlights and curtains. So instead we focused on urban nightlife imagery, with a high contrast, black and white treatment, combined with big bold red type.
Three main graphic concepts guided each and every element: repetition, superposition and cut. These are applied throughout the package to the images, texts, logo. They also serve as a guide to music, VO, editing style for the promos...
In the end they liked the package so much, that we were asked to adapt it to be used internationally, on other localised versions of Comedy Central.
This project won Gold at PromaxBDA Awards Latin America 2015, in Art Direction & Design: Total Package Design.