El Gourmet Rebrand

CONCEPT, CREATIVE DIRECTION, ART DIRECTION, DESIGN, ANIMATION, PRODUCTION & POST-PRODUCTION, ORIGINAL MUSIC & SFX, OFF-AIR TEMPLATES, LOGO, GUIDELINES

These were the ingredients of our recipe to the rebrand of El Gourmet, the premier cooking channel in Latin America:

1 fresh clean logo
a mix of colorful layouts
2 large plain fonts
1 bunch of high quality chefs
1 handful of hard-boiled designers and animators
a few sprigs of herbs