Mega IDs: Seasons

CONCEPT, CREATIVE DIRECTION, ART DIRECTION, DESIGN, ILLUSTRATION, ANIMATION, ORIGINAL MUSIC & SOUND DESIGN

We created two new seasonal IDs for Mega, Chile's number 1 tv network.

One for Summer and another one for Autumn, both are based on the same multi-screen concept that we developed for the network's rebrand.

These interwoven vignettes subtly reflect the "new normal", featuring socially distanced characters and stay-at-home situations. But their main purpose is to celebrate simple, everyday pleasures and a (much needed) enjoyment of the outdoors.