National Geographic Channel Rebrand

CONCEPT, CREATIVE DIRECTION, ART DIRECTION, DESIGN, ANIMATION, OFF-AIR TEMPLATES, GUIDELINES

On-Air and Off-Air Graphics Package for the 2012 National Geographic Channel Rebrand.

With the previous rebrand as a starting point, the goal was to make it bigger and more attractive, incorporating more color and more images to reflect the immense diversity on the network, while at the same time providing more possibilities to the various regions around the world.

Where the previous package was completely flat and 2-dimensional, here the added depth and layering inspired by the magazine pages, brought a new dimension into play.