Mega Ficcion Branding

CONCEPT, CREATIVE DIRECTION, ART DIRECTION, DESIGN, ANIMATION

We created a compact graphics package for Mega Ficcion, a new channel focused on fiction that aims to build a strong emotional connection with the viewers.

Taking the Mega Rebrand as a starting point, we added circular and rounded shapes to the rectangular modules to soften it and make it friendlier. Departing from Mega's blue tones, the color palette plays with the contrast between joy and despair, good and bad, comedy and drama.

The animation is also based on the Mega project, while also adding subtle connections between the rectangular and circular shapes.